We help the upstarts break into the big leagues.
Product marketing for ambitious tech companies selling to businesses and government.
Expert-led strategy, reasearch and creative execution, accelerated by AI.
Powerful tools.
Experienced hands.
Real customer insight.
We speak directly with buyers to understand their priorities, objections, and decision-making.
THE UPSTART ADVANTAGE
Experienced judgment.
Research drives expert positioning and strategy to maximize your impact and resources.
AI puts extraordinary capabilities within reach. Turning those capabilities into marketing that wins business takes more: direct customer insight, a clear competitive position, and people who know what great work looks like.
We bring our deep experience across marketing, communications, design, and production to every engagement—using AI to explore more possibilities and accelerate execution, with expert judgment guiding what makes it into market.
Expert creative direction.
We select the right tools, shape the output, and refine every asset against your strategy.
Since 2021, we have:
14
NEW AI PRODUCTS
brought to market with our clients
3k+
HOURS
of direct customer research completed
$522
MILLION IN FUNDING
raised by our clients after our engagment
18%
DIRECT INCREASE
in closed-won contracts utilizing enhanced assets
NO SLOWING DOWN
Integrated Tech.
One Week Sprints.
We will work in your team's structure and communication tools — typically one-week sprints and project management in Slack, GSuite, Claude, Notion — whatever you use.
ACCOUNTABILITY
Satisfaction Guaranteed
If quality, methodology, or additional concerns are raised within 72 hours of asset delivery, we will make it right for free.
94%
of our clients are referred via word of mouth
WORKING TOGETHER
We work in sync
with your team.
We fit into the way you already work. Clear scopes, focused sprints, and regular checkpoints keep the work moving and your team involved.
COMPLIMENTARY
60-Minute Strategy Session
Bring your biggest marketing challenge. We’ll explore where we can add value and whether we’re the right fit.
Defined projects and clear fees, without an ongoing monthly commitment.
No Costly Monthly Retainers
FLEXIBLE ENGAGEMENTS
Big ambitions.
Let's get to work.
OUR SERVICES
The reason 97% of our clients report ROI from our work is simple: we do the hard work of amassing competitive intelligence, deeply understanding your product capabilities and roadmap, and then elicit unbiased third-party feedback from your target customers.
Your closed-lost prospects are just as important — if not more so — then your closed-won, but they are almost never heard. Our work informs positioning and marketing, but if we do our jobs right, we can strengthen your corporate and product strategy as well.
97%
of clients report ROI from engagments with our team
01
FIND YOUR EDGE
Customer, Product & Competitive Research
Customer research
Competitive analysis
Product & roadmap deep-dive
Research aggregation & presentation
03
BRING IT TO LIFE
v1 Creative Assets for Testing
Elevator & prospect pitch
Sales messaging & assets
Channel assets: landing pages, ads, etc.
Website v1 updates
02
DEFINE YOUR VALUE
Strategy, Positioning & Messaging
Messaging and positioning
Go-to-market strategy
Creative production scoping
Launch planning
04
PUT IT TO THE TEST
Test, Iterate, Customize & Expand
Execute & analyze field and channel tests.
Make core asset adjustments.
Customize by vertical and company size.
Website v2 and video assets as needed.
Experienced leadership.
In your corner.
ABOUT UPSTART LEAGUE
Ezra Hayman
FOUNDER & CEO
I founded this practice in 2020 as Evara Strategy to give ambitious teams access to experienced marketing leadership and the creative tools to put it to work.
My background spans product marketing and communications at Practice Fusion, enterprise marketing and corporate strategy at Lyft, and work with public-sector organizations. Across those settings, the challenge has been consistent: understand the audience, make complex ideas matter, and give teams a clear path forward.
Upstart League brings that experience to your next stage—with customer research, hands-on strategy, and creative execution working together from the start.
Let's Talk
What's your
next big move?
In a few sentences, tell us what you’re building, who you’re trying to reach, and what’s getting in the way.
We're happy to offer a 60-minute complimentary strategy working-session to explore if Upstart League can bring value to your team.